Re Zen
DESIGN STRATEGY
SPECULATIIVE
SERVICE DESIGN

5 DAYS TO ENVISAGE THE SERVICE STATION OF THE FUTURE

USER EXPERIENCE

Future technologies enable us to go further, but the new boundary becomes human limitations, such as fatigue and restlessness. With this in mind, a service station should serve as a retreat, the antithesis of driving: open space, nature, no roads or paths.

The building would be a concrete semicircle to conceal all man-made structures from within with nature. The parking spot would utilise conductive charging, so the driver can leave their car immediately and without hassle. ‘Hunger Games’ style elevators transport you to the Retreat.







Once inside, the side facing the road curves up like a bowl to conceal all man-made structures with nature, other than a viewing station where one can shelter from the elements and purchase consumables. The purpose being that all human interaction can be avoided, leaving you to just relax.





                                                   

IDENTITY

We chose the name Rezen to convey relaxation and reflection. The green imperfect circle represents nature and the symbol for Zen, meaning meditation and fulfillment. Its also a subtle pun.

ADVERTISING

As our target audience are drivers and passengers on long drives, we would situate billboards alongside motorways and A-roads. Reflecting the brand values by communicating in an inviting, non-pushy way to our audience when they most desire our service.