Zooplus
PRODUCT DESIGN
REBRANDING
USER RESEARCH

HOMEPAGE REDESIGN AND ENHANCING BRAND IDENTITY FOR EUROPE’S LARGEST PET SUPPLIER

Leading a large scale transformational project to redesign the zooplus homepage and rebrand, to celebrate 25 years of serving pets.


This is the largest and highest profile project I have undertaken to date. Zooplus is Europe’s largest pet supplier, it operates across 31 different countries across the European continent, and has an annual profit of €2.5bn. 

The homepage alone boasts 3.5 million unique visitors per month.


A full writeup of this project is in the works, please check again soon. In the meantime, here is a collection of assets I have created throughout the year-long project.


 

A before and after....






A collection of my desk research






Research milestones






20+ stakeholder workshop hosted in Munich, and its outputs.









This is a map of the extensive handoff documents I made outlining the new components I created for the homepage redesign.






A thank you message from Zooplus staff to me, delivered at the launch celebration presentation at the completion of the project.





If you would like to hear more about my work for Zooplus,
please contact me at olly@ollydonovan.com