https://ollydonovan.com ollydonovan.com Sun, 30 Jan 2022 17:46:32 +0000 https://ollydonovan.com en https://ollydonovan.com/Main Tue, 04 Dec 2018 14:43:03 +0000 ollydonovan.com https://ollydonovan.com/Main <img width="248" height="364" width_o="248" height_o="364" data-src="https://freight.cargo.site/t/original/i/19a36a6b3e7259cd5f5d994b0e7a873b6f1f0ca158a3bff79c72c46f6a2092fa/od-wink-3.gif" data-mid="29857448" border="0" data-scale="3" src="https://freight.cargo.site/w/248/i/19a36a6b3e7259cd5f5d994b0e7a873b6f1f0ca158a3bff79c72c46f6a2092fa/od-wink-3.gif" /> Multidisciplinary Product &amp; Service Design User centred research &amp; design process ^^ what’s this then? https://ollydonovan.com/All-Projects-Header Tue, 04 Dec 2018 14:43:04 +0000 ollydonovan.com https://ollydonovan.com/All-Projects-Header https://ollydonovan.com/Zooplus Sat, 26 Jun 2021 13:45:20 +0000 ollydonovan.com https://ollydonovan.com/Zooplus Zooplus PRODUCT DESIGNREBRANDING USER RESEARCH HOMEPAGE REDESIGN AND ENHANCING BRAND IDENTITY FOR EUROPE’S LARGEST PET SUPPLIER <img width="971" height="2035" width_o="971" height_o="2035" data-src="https://freight.cargo.site/t/original/i/cbffb2c9a73dfdb03f4581bad20ee6d18d901b643820e7ed61b859fb5bbef7bd/zooplus-HP-mob-mockup-4.png" data-mid="226107134" border="0" src="https://freight.cargo.site/w/971/i/cbffb2c9a73dfdb03f4581bad20ee6d18d901b643820e7ed61b859fb5bbef7bd/zooplus-HP-mob-mockup-4.png" /> <img width="4064" height="2334" width_o="4064" height_o="2334" data-src="https://freight.cargo.site/t/original/i/21b859eb6a9187e8f0828a85045eb893699d17851b86958d1220bcf79ca69aa0/zooplus-after.png" data-mid="225679726" border="0" src="https://freight.cargo.site/w/1000/i/21b859eb6a9187e8f0828a85045eb893699d17851b86958d1220bcf79ca69aa0/zooplus-after.png" /> zooplus.com Leading a large scale transformational project to redesign the zooplus homepage and rebrand, to celebrate 25 years of serving pets. This is the largest and highest profile project I have undertaken to date. Zooplus is Europe’s largest pet supplier, it operates across 31 different countries across the European continent, and has an annual profit of €2.5bn.&nbsp; The homepage alone boasts 3.5 million unique visitors per month. A full writeup of this project is in the works, please check again soon.&nbsp; In the meantime, you can check the live site to see my work live at www.zooplus.de&nbsp; or scroll down to see a collection assets I have created throughout the year-long project.Thank you ---&nbsp; A before and after.... <img width="4064" height="2334" width_o="4064" height_o="2334" data-src="https://freight.cargo.site/t/original/i/21b859eb6a9187e8f0828a85045eb893699d17851b86958d1220bcf79ca69aa0/zooplus-after.png" data-mid="225679726" border="0" alt="Zooplus redesign" data-caption="Zooplus redesign" src="https://freight.cargo.site/w/1000/i/21b859eb6a9187e8f0828a85045eb893699d17851b86958d1220bcf79ca69aa0/zooplus-after.png" /> <img width="445" height="443" width_o="445" height_o="443" data-src="https://freight.cargo.site/t/original/i/e2fa4664b3ac624ef372ae73ebfdb539b55b2e4e6331c8698efd8bcbb63e327e/arrow-right.png" data-mid="225680432" border="0" src="https://freight.cargo.site/w/445/i/e2fa4664b3ac624ef372ae73ebfdb539b55b2e4e6331c8698efd8bcbb63e327e/arrow-right.png" /> <img width="1257" height="837" width_o="1257" height_o="837" data-src="https://freight.cargo.site/t/original/i/86f8572a9d84e57db36543efe108de5dc40d78fced5f890e21c8579ef75b29d0/zooplus-before-3.png" data-mid="225681252" border="0" src="https://freight.cargo.site/w/1000/i/86f8572a9d84e57db36543efe108de5dc40d78fced5f890e21c8579ef75b29d0/zooplus-before-3.png" /> A collection of my desk research <img width="1447" height="972" width_o="1447" height_o="972" data-src="https://freight.cargo.site/t/original/i/656969d2970d586574738c1bcba36b697d0ef01370dd6938b0ef66c8d48b3bb0/Baymard-research.png" data-mid="226116315" border="0" src="https://freight.cargo.site/w/1000/i/656969d2970d586574738c1bcba36b697d0ef01370dd6938b0ef66c8d48b3bb0/Baymard-research.png" /> <img width="2364" height="1119" width_o="2364" height_o="1119" data-src="https://freight.cargo.site/t/original/i/f57b597157af0d21b8dac1298d51f64a1560db07d0064bbbe96a83303bfddd3e/competitor-analysis.png" data-mid="226116316" border="0" src="https://freight.cargo.site/w/1000/i/f57b597157af0d21b8dac1298d51f64a1560db07d0064bbbe96a83303bfddd3e/competitor-analysis.png" /> <img width="2876" height="1394" width_o="2876" height_o="1394" data-src="https://freight.cargo.site/t/original/i/cfe91d1e55326149e11c14cafd5600f767489b4ba8061cf59e7781738afc4c89/Best-in-class-ecommerce-sites.png" data-mid="226118062" border="0" src="https://freight.cargo.site/w/1000/i/cfe91d1e55326149e11c14cafd5600f767489b4ba8061cf59e7781738afc4c89/Best-in-class-ecommerce-sites.png" /> <img width="1614" height="894" width_o="1614" height_o="894" data-src="https://freight.cargo.site/t/original/i/28b1bb37866d11c8142683ebc1e3fb6f7a8ff98e1b3c4d56ee7ac2c7a85ad633/What-to-consider.png" data-mid="226116313" border="0" src="https://freight.cargo.site/w/1000/i/28b1bb37866d11c8142683ebc1e3fb6f7a8ff98e1b3c4d56ee7ac2c7a85ad633/What-to-consider.png" /> Research milestones <img width="1266" height="592" width_o="1266" height_o="592" data-src="https://freight.cargo.site/t/original/i/046c032b9b3517bb4ce74e8ab16913a7107a68de437e7f46abd307c606f6cf8a/stakeholder-workshop-summary.png" data-mid="226118000" border="0" src="https://freight.cargo.site/w/1000/i/046c032b9b3517bb4ce74e8ab16913a7107a68de437e7f46abd307c606f6cf8a/stakeholder-workshop-summary.png" /> <img width="1921" height="948" width_o="1921" height_o="948" data-src="https://freight.cargo.site/t/original/i/1e3448d62803615d2b56ce16027c7aab72d01a166d8913802b2508fc288a477f/heatmap-analysis.png" data-mid="226118002" border="0" src="https://freight.cargo.site/w/1000/i/1e3448d62803615d2b56ce16027c7aab72d01a166d8913802b2508fc288a477f/heatmap-analysis.png" /> <img width="2608" height="1110" width_o="2608" height_o="1110" data-src="https://freight.cargo.site/t/original/i/89b7172f2d267ba3dc6e66c7d31bc55a6c372930ee878783364bf01da698e06f/validation-plan.png" data-mid="226118001" border="0" src="https://freight.cargo.site/w/1000/i/89b7172f2d267ba3dc6e66c7d31bc55a6c372930ee878783364bf01da698e06f/validation-plan.png" /> 20+ stakeholder workshop hosted in Munich, and its outputs. <img width="1752" height="469" width_o="1752" height_o="469" data-src="https://freight.cargo.site/t/original/i/7c2967beffea2b69e3687768df8fb0c8f224aeb5f9bf15449b61f48c615f4bb6/crowd---pres-combined.png" data-mid="226117860" border="0" src="https://freight.cargo.site/w/1000/i/7c2967beffea2b69e3687768df8fb0c8f224aeb5f9bf15449b61f48c615f4bb6/crowd---pres-combined.png" /> <img width="1752" height="469" width_o="1752" height_o="469" data-src="https://freight.cargo.site/t/original/i/f80dd1cc80edc6d368fe3401b2be6759e5598eb380d12abc5a58054d3065ab90/workshops-combined.png" data-mid="226117861" border="0" src="https://freight.cargo.site/w/1000/i/f80dd1cc80edc6d368fe3401b2be6759e5598eb380d12abc5a58054d3065ab90/workshops-combined.png" /> <img width="1002" height="572" width_o="1002" height_o="572" data-src="https://freight.cargo.site/t/original/i/6533ff797642d09f23108db4558e7ce5025cb34a9f25d861ae109222a23be577/task-list-per-initiative-grey-small-2.png" data-mid="226109009" border="0" src="https://freight.cargo.site/w/1000/i/6533ff797642d09f23108db4558e7ce5025cb34a9f25d861ae109222a23be577/task-list-per-initiative-grey-small-2.png" /> <img width="2839" height="2733" width_o="2839" height_o="2733" data-src="https://freight.cargo.site/t/original/i/d01487af5f2b1135244021d9fdde5c04b0cef2ccbe98f9c20e4dba8fb337bb5e/Actions---Next-Steps-Board-1-w-image.png" data-mid="226108968" border="0" src="https://freight.cargo.site/w/1000/i/d01487af5f2b1135244021d9fdde5c04b0cef2ccbe98f9c20e4dba8fb337bb5e/Actions---Next-Steps-Board-1-w-image.png" /> <img width="4202" height="2723" width_o="4202" height_o="2723" data-src="https://freight.cargo.site/t/original/i/8a077b6092e1a9cb37b0ac478aa682e16d682ad7c8d675d0b4987503a9d880f2/Dependencies-Board-1-w-image.png" data-mid="226108969" border="0" src="https://freight.cargo.site/w/1000/i/8a077b6092e1a9cb37b0ac478aa682e16d682ad7c8d675d0b4987503a9d880f2/Dependencies-Board-1-w-image.png" /> This is a map of the extensive handoff documents I made outlining the new components I created for the homepage redesign. <img width="2572" height="3203" width_o="2572" height_o="3203" data-src="https://freight.cargo.site/t/original/i/af199e4e691ada90b6a5b0a29989022bd8225118a9f5ce1e1ab74ff0a6bcc7ae/Hand-off-docs-full-map-big.png" data-mid="225715716" border="0" src="https://freight.cargo.site/w/1000/i/af199e4e691ada90b6a5b0a29989022bd8225118a9f5ce1e1ab74ff0a6bcc7ae/Hand-off-docs-full-map-big.png" /> A thank you message from Zooplus staff to me, delivered at the launch celebration presentation at the completion of the project. <img width="2806" height="1576" width_o="2806" height_o="1576" data-src="https://freight.cargo.site/t/original/i/46947235ec812c3751f985f21f0c2d68385d89beb9c73958eb50390988fbcd13/olly-thank-you-screen.png" data-mid="225681896" border="0" src="https://freight.cargo.site/w/1000/i/46947235ec812c3751f985f21f0c2d68385d89beb9c73958eb50390988fbcd13/olly-thank-you-screen.png" /> If you would like to hear more about my work for Zooplus, please contact me at&nbsp;olly@ollydonovan.com https://ollydonovan.com/Department-for-Education-1 Sun, 30 Jan 2022 17:46:32 +0000 ollydonovan.com https://ollydonovan.com/Department-for-Education-1 Department for Education SERVICE DESIGNCX DESIGNUSER RESEARCH IMPROVING CUSTOMER EXPERIENCE FOR LEARNERS AND EMPLOYERS - FURTHER EDUCATION REFORM <img width="1400" height="888" width_o="1400" height_o="888" data-src="https://freight.cargo.site/t/original/i/d9510019b39fce2d7e6a4076a87da31e37df0ac133c639312f01c99451826f96/skills-for-life-screen-blk.png" data-mid="131931266" border="0" src="https://freight.cargo.site/w/1000/i/d9510019b39fce2d7e6a4076a87da31e37df0ac133c639312f01c99451826f96/skills-for-life-screen-blk.png" /> skillsforlife.campaign.gov.uk Redesigning the Customer Experience for Learners and Employers across DfE, as part of the Department’s Further Education Reform. As part of a newly formed Customer Experience team, my role was to increase uptake of learners and employers enrolling in Further Education schemes. Using a user-centred design process to improve and simplify their journey end-to-end. I researched the key barriers preventing us from meeting our user’s needs, and prototype digital products and solutions which enable us to do so. In 6 months with a working team of only 5, we executed an extensive project from discovery through to launch of an advisory website for employers.&nbsp; <img width="1800" height="1141" width_o="1800" height_o="1141" data-src="https://freight.cargo.site/t/original/i/9e9cb8120a31c9e93d7537335c48de2a772f7f6ebfe650f9a79fef7a9d34acba/Find-training-screen.png" data-mid="131945552" border="0" src="https://freight.cargo.site/w/1000/i/9e9cb8120a31c9e93d7537335c48de2a772f7f6ebfe650f9a79fef7a9d34acba/Find-training-screen.png" />find-employer-schemes.education.gov.uk The site provides them a ‘front door’ into all available government-funded training options and the necessary information to hire apprentices and other employee-training options. The site was a resounding success and is still currently in use. Click here to view the find-emplyer-schemes site. Research <img width="3808" height="2414" width_o="3808" height_o="2414" data-src="https://freight.cargo.site/t/original/i/3b3964ad079b896fa5f5cdf599d34b780a6cba540cffc2080c62f547b2e41409/user-needs-1.png" data-mid="131936714" border="0" src="https://freight.cargo.site/w/1000/i/3b3964ad079b896fa5f5cdf599d34b780a6cba540cffc2080c62f547b2e41409/user-needs-1.png" /> <img width="3808" height="2408" width_o="3808" height_o="2408" data-src="https://freight.cargo.site/t/original/i/6e72a73e3533f2583f983a27e03eb3f4cdc9bcee81972b70a25a8f7c89716e04/user-needs-2.png" data-mid="131936679" border="0" src="https://freight.cargo.site/w/1000/i/6e72a73e3533f2583f983a27e03eb3f4cdc9bcee81972b70a25a8f7c89716e04/user-needs-2.png" /> <img width="3808" height="2408" width_o="3808" height_o="2408" data-src="https://freight.cargo.site/t/original/i/4e4100243546d6064774a2234a19592b2ec0901b67a62583eaf9eb7e7b723ab5/user-needs-3.png" data-mid="131936717" border="0" src="https://freight.cargo.site/w/1000/i/4e4100243546d6064774a2234a19592b2ec0901b67a62583eaf9eb7e7b723ab5/user-needs-3.png" /> user needs and co-creation workshops&nbsp; I conducted over 50 interviews with internal and external stakeholders to better understand the training-in-employment landscape. I facilitated workshops to gather user needs and identify problems from the people who know them best - employers, and the administrative staff of the DfE. Later co-creation workshops were used to&nbsp;generate and develop ideas which overcome the identified problems. <img width="2666" height="1686" width_o="2666" height_o="1686" data-src="https://freight.cargo.site/t/original/i/0e0fb46e38e949225db6b7217fd0b1b3f672421bc2bf04665aa8ae73befbe5e4/Journey-mapping-1.png" data-mid="131937658" border="0" src="https://freight.cargo.site/w/1000/i/0e0fb46e38e949225db6b7217fd0b1b3f672421bc2bf04665aa8ae73befbe5e4/Journey-mapping-1.png" /> <img width="3808" height="2408" width_o="3808" height_o="2408" data-src="https://freight.cargo.site/t/original/i/0f5351aa47bf42250eb4fc96c439f7a9a1ee7525dc451632149a963f72c3da67/Journey-mapping-2.png" data-mid="131937708" border="0" src="https://freight.cargo.site/w/1000/i/0f5351aa47bf42250eb4fc96c439f7a9a1ee7525dc451632149a963f72c3da67/Journey-mapping-2.png" /> UX Taxonomy and Analytics Part of my process of research and analysis consists of undertaking an exhaustive UX taxonomy of all existing customer-facing pages. Partially to understand the existing online services myself, and to flag any problematic pages / interactions. This assessment is supported by objective performance data taken from examining the Google Analytics analysis of each page, tracking 5 metrics: Unique Page Views&nbsp; Avg time spent on page&nbsp; Approx reading time Approx reading age Number of CTAs per page With these 5 metrics, you can see whether a page is getting traffic, and judge whether people are able to find the information they need, <img width="2666" height="1686" width_o="2666" height_o="1686" data-src="https://freight.cargo.site/t/original/i/ffddc81fbb6c3664a587d7cb8525d9eb84092930f7315463dfe33a3001842b1a/Journey-mapping-3.png" data-mid="131937711" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/ffddc81fbb6c3664a587d7cb8525d9eb84092930f7315463dfe33a3001842b1a/Journey-mapping-3.png" /> Beyond this, I gathered total metrics for each user journey (as pictured in the red box in the above image). This allowed me to quantify the overall user experience of a collection of pages, by tracking 4 metrics: Completion rate (% of users who reach the end page)Total approx reading timeclicks to complete the journeyCTA visibility This enabled me to build up a picture of the complex landscape and locate our problem areas. Deliverables <img width="4346" height="1500" width_o="4346" height_o="1500" data-src="https://freight.cargo.site/t/original/i/fdf437ca0cc6e2d403c14f4a14414c8db32ad959f56ef7ab43b4d21b0128dc75/Employers--As-Is--Journey.png" data-mid="131940205" border="0" src="https://freight.cargo.site/w/1000/i/fdf437ca0cc6e2d403c14f4a14414c8db32ad959f56ef7ab43b4d21b0128dc75/Employers--As-Is--Journey.png" /> <img width="2500" height="1757" width_o="2500" height_o="1757" data-src="https://freight.cargo.site/t/original/i/5f8b6e50b18a8cd2cbfb63dfae05aa36445ecf50f4919c529ac17a64c5cc9a0d/Employers--To-Be--Journey.png" data-mid="131940215" border="0" src="https://freight.cargo.site/w/1000/i/5f8b6e50b18a8cd2cbfb63dfae05aa36445ecf50f4919c529ac17a64c5cc9a0d/Employers--To-Be--Journey.png" /> <img width="13793" height="6285" width_o="13793" height_o="6285" data-src="https://freight.cargo.site/t/original/i/2957bac0ca090f9415758d74ebc468eee94846f6021e7df782c3912dcc7a3d1e/Employer--To-Be--Site-Map-dark.png" data-mid="131938148" border="0" src="https://freight.cargo.site/w/1000/i/2957bac0ca090f9415758d74ebc468eee94846f6021e7df782c3912dcc7a3d1e/Employer--To-Be--Site-Map-dark.png" /> ‘As is’ &amp; ‘To be’ user journey maps&nbsp; UX site map of prototype site The next step was to creating ‘as is’ &amp; ‘to be’ journey maps, and service blueprints which mapped all DfE’s schemes for employers and their interactions. As well as acting as a tool to examine the service landscape from a high-level perspective, it also aids in communicating the issues to senior stakeholders to gain understanding and support for the project. We then worked on prototyping an MVS (Minimum Viable Service) through rigorous rounds of quantitative, and qualitative user testing. Prototyping <img width="1300" height="824" width_o="1300" height_o="824" data-src="https://freight.cargo.site/t/original/i/b34bd0eab986bd6520e9affeb4243b6d60b044d3f2189d0ee4351a79c3eed321/Screenshot-2022-01-30-at-20.58.14.png" data-mid="131947652" border="0" src="https://freight.cargo.site/w/1000/i/b34bd0eab986bd6520e9affeb4243b6d60b044d3f2189d0ee4351a79c3eed321/Screenshot-2022-01-30-at-20.58.14.png" /> <img width="1300" height="824" width_o="1300" height_o="824" data-src="https://freight.cargo.site/t/original/i/8f8905b80bee8912b6e38b154940b3b833efa5d4288f006aae62f3ce845edc07/Screenshot-2022-01-30-at-20.58.50.png" data-mid="131947654" border="0" src="https://freight.cargo.site/w/1000/i/8f8905b80bee8912b6e38b154940b3b833efa5d4288f006aae62f3ce845edc07/Screenshot-2022-01-30-at-20.58.50.png" /> <img width="1300" height="824" width_o="1300" height_o="824" data-src="https://freight.cargo.site/t/original/i/4521d2b766e3c4649abbfeb55bf186c1b9f33397b45e37889a9738501c9d4c73/Screenshot-2022-01-30-at-20.58.26.png" data-mid="131947653" border="0" src="https://freight.cargo.site/w/1000/i/4521d2b766e3c4649abbfeb55bf186c1b9f33397b45e37889a9738501c9d4c73/Screenshot-2022-01-30-at-20.58.26.png" /> <img width="1300" height="824" width_o="1300" height_o="824" data-src="https://freight.cargo.site/t/original/i/28dbd9da29be27e3d6dfe1e15639144783fb28bbcd241427440ada686d40e341/Screenshot-2022-01-30-at-21.02.53.png" data-mid="131947655" border="0" src="https://freight.cargo.site/w/1000/i/28dbd9da29be27e3d6dfe1e15639144783fb28bbcd241427440ada686d40e341/Screenshot-2022-01-30-at-21.02.53.png" /> <img width="1300" height="813" width_o="1300" height_o="813" data-src="https://freight.cargo.site/t/original/i/b0678e22ce993bf0c902f05d3ebd004cdfd37419043371916eef85e11ab97321/Screenshot-2022-01-30-at-21.06.13.png" data-mid="131947657" border="0" src="https://freight.cargo.site/w/1000/i/b0678e22ce993bf0c902f05d3ebd004cdfd37419043371916eef85e11ab97321/Screenshot-2022-01-30-at-21.06.13.png" /> <img width="1300" height="824" width_o="1300" height_o="824" data-src="https://freight.cargo.site/t/original/i/c0a118a1cab69e8ca3636998fcf2005459dbde1719c29045d39adde648d09de6/Screenshot-2022-01-30-at-21.03.21.png" data-mid="131947656" border="0" src="https://freight.cargo.site/w/1000/i/c0a118a1cab69e8ca3636998fcf2005459dbde1719c29045d39adde648d09de6/Screenshot-2022-01-30-at-21.03.21.png" /> prototypes tested over 7 rounds of usertesting We (an interaction designer, a content designer, and I) designed 4 ways in which the site could work, whilst maintaining compliance with Government Digital Service and accessibility standards. We distilled the written content down to the essentials, rewriting it in plainer language to make it more accessible and understandable. The designs can be viewed above, the 4 archetypal designs were:-Grid-list w/ details-comparison table- questionnaire The prototypes were then tested and iterated over the course of 7 sprints. Testing For quantitative testing, we sent out the prototype to over 200 users via UserZoom to test the usability of our prototypes. We asked users to complete tasks such as ‘find out how long a traineeship typically runs for’ and ‘how would you sign up to an apprenticeship’. We benchmarked the results by asking users to complete the same tasks on the preexisting government services that we were replacing. The results showed that our designs performed faster and clearer than the current existing government services, based on these 3 key metrics:Success rate (%) of questions / tasks Time taken to complete tasks1-7 scores for ease of use, visual preference, level of information. For qualitative testing, we carried out qualitative interviews with over 35 employers, tasking the hiring manager (or equivalent) to test out our prototypes and provide feedback. Findings An interesting finding was that our optimised ‘grid’ design was the preferred choice, but that the ‘list’ design enabled the user to find their required information faster and easier.&nbsp; This sparked a testing of a hybrid design which took the best performing aspects from each design. Overall, our prototypes were tested over with 200 employees via quantitative testing and 35 employers in qualitative testing, over the course of 7 sprints. Launch <img width="1800" height="1141" width_o="1800" height_o="1141" data-src="https://freight.cargo.site/t/original/i/9e9cb8120a31c9e93d7537335c48de2a772f7f6ebfe650f9a79fef7a9d34acba/Find-training-screen.png" data-mid="131945552" border="0" src="https://freight.cargo.site/w/1000/i/9e9cb8120a31c9e93d7537335c48de2a772f7f6ebfe650f9a79fef7a9d34acba/Find-training-screen.png" />find-employer-schemes.education.gov.uk The Employer site launched on 7th January. View the ‘Find training and employment schemes for your business’ site. &nbsp; &nbsp;&nbsp;Citizens Due to the success of the Employers project, I was asked to lead on the Customer Journey for the Department for Education’s Skills for Life Campaign - a £4m campaign as part of the government’s Further Education reform. I worked closely alongside M&amp;C Saatchi in a 4 month project to co-design the UX and UI of the campaign site, guiding the design direction via extensive quantitative and qualitative user research. <img width="1400" height="888" width_o="1400" height_o="888" data-src="https://freight.cargo.site/t/original/i/d9510019b39fce2d7e6a4076a87da31e37df0ac133c639312f01c99451826f96/skills-for-life-screen-blk.png" data-mid="131931266" border="0" src="https://freight.cargo.site/w/1000/i/d9510019b39fce2d7e6a4076a87da31e37df0ac133c639312f01c99451826f96/skills-for-life-screen-blk.png" /> skillsforlife.campaign.gov.ukThe Skills for Life campaign launched on 24th January. View the Skills for Life campaign site. ResearchWith only 4 months before the launch of the new campaign site, I was asked to lead the customer experience for the campaign.&nbsp; <img width="2936" height="1376" width_o="2936" height_o="1376" data-src="https://freight.cargo.site/t/original/i/6f7483f91aed4b8cbebf382a4de73e0be8d7ad177163b8c472a88156180e724b/initial-research-1.png" data-mid="131959431" border="0" src="https://freight.cargo.site/w/1000/i/6f7483f91aed4b8cbebf382a4de73e0be8d7ad177163b8c472a88156180e724b/initial-research-1.png" /> <img width="2936" height="1376" width_o="2936" height_o="1376" data-src="https://freight.cargo.site/t/original/i/a2979e5b8de81ae051ebc08ad5712149fb3222863609d2b36d3a5c9418d2b64f/initial-research-2.png" data-mid="131959438" border="0" src="https://freight.cargo.site/w/1000/i/a2979e5b8de81ae051ebc08ad5712149fb3222863609d2b36d3a5c9418d2b64f/initial-research-2.png" /> survey of how users’ source their information&nbsp; I carried out a poll of 100 people to find out how they naturally search for information, particularly related to training and education. The poll revealed that search engines were the primary method of search, moreso than guidance from friends &amp; family or school / workplace. It was clear that the site we launch would need to perform well organically in SEO.&nbsp; <img width="1800" height="984" width_o="1800" height_o="984" data-src="https://freight.cargo.site/t/original/i/8b90a8b414717e42450baa268827cab2a2a833aa086a60ee06ecf8305e93ab1a/initial-research-2.png" data-mid="131954693" border="0" src="https://freight.cargo.site/w/1000/i/8b90a8b414717e42450baa268827cab2a2a833aa086a60ee06ecf8305e93ab1a/initial-research-2.png" /> <img width="1600" height="1123" width_o="1600" height_o="1123" data-src="https://freight.cargo.site/t/original/i/dd6c917ee08432fe638b0c60faaf19ba9c02d4b819b580419c3e1edd9c048413/adult-skills-search-queries-1.png" data-mid="132252814" border="0" src="https://freight.cargo.site/w/1000/i/dd6c917ee08432fe638b0c60faaf19ba9c02d4b819b580419c3e1edd9c048413/adult-skills-search-queries-1.png" /> <img width="1864" height="888" width_o="1864" height_o="888" data-src="https://freight.cargo.site/t/original/i/235542164fbe0f4014fc5fca2f874489511203114c1a7c484140b7a26d0627c4/gov-page-SEO-success-rates.png" data-mid="132253208" border="0" src="https://freight.cargo.site/w/1000/i/235542164fbe0f4014fc5fca2f874489511203114c1a7c484140b7a26d0627c4/gov-page-SEO-success-rates.png" /> popular search terms and SEO performance data I collected popular search terms from the survey and ran their popularity through Google Trends to definitively find the most popular training related search terms used across the UK. I searched these terms on Google to examine the which gov.uk pages rank high in SEO. The research showed that the most effective method was to name sites similar to users’ organic search queries. It is equally as effective as paying for promotion, and has the added benefit of longevity.&nbsp; Deliverables <img width="2770" height="1574" width_o="2770" height_o="1574" data-src="https://freight.cargo.site/t/original/i/ef0f0f11654c2f4c9409a28ccf250761ac6b2486fec3e45730654f557a0eb313/initial-research-recommendations.png" data-mid="131959513" border="0" src="https://freight.cargo.site/w/1000/i/ef0f0f11654c2f4c9409a28ccf250761ac6b2486fec3e45730654f557a0eb313/initial-research-recommendations.png" /> early project recommendations After providing initial recommendations, I mapped the preexisting user journeys and created a 'to be' user journey and site map. <img width="3052" height="2631" width_o="3052" height_o="2631" data-src="https://freight.cargo.site/t/original/i/f991c790514b9d3ae8bc30e8555b074323d7e1edf70893a4cc8b5c6f47026db0/Adult-Skills-PREEEXISTING-user-journey-map-SMALL.png" data-mid="131957055" border="0" src="https://freight.cargo.site/w/1000/i/f991c790514b9d3ae8bc30e8555b074323d7e1edf70893a4cc8b5c6f47026db0/Adult-Skills-PREEEXISTING-user-journey-map-SMALL.png" />‘as is’ user journey mapThe improved journey provided one single site for users to read about free training courses and the different options within that. <img width="3721" height="1649" width_o="3721" height_o="1649" data-src="https://freight.cargo.site/t/original/i/e647047664224fec4ef4e2ed042639589f7c0b36c8f821e0a1f8cda1b2cb685b/Adult-Skills-IMPROVED-user-journey-map-SMALL.png" data-mid="131957056" border="0" src="https://freight.cargo.site/w/1000/i/e647047664224fec4ef4e2ed042639589f7c0b36c8f821e0a1f8cda1b2cb685b/Adult-Skills-IMPROVED-user-journey-map-SMALL.png" /> <img width="4096" height="2167" width_o="4096" height_o="2167" data-src="https://freight.cargo.site/t/original/i/417e6cc0b375cbe3382284dd826bf26f6797689641279909b636555cf1da750a/adult-skills-ux-site-map-dark.png" data-mid="132035973" border="0" src="https://freight.cargo.site/w/1000/i/417e6cc0b375cbe3382284dd826bf26f6797689641279909b636555cf1da750a/adult-skills-ux-site-map-dark.png" /> ‘to be’ user journey map and site map From prior user research, we found that users tended to take a break from their research before committing to a large decision.&nbsp;Typically, they would go away and think about it, or discuss it with their friends or family.This key research made it important that we consolidate the (preexisting) numerous gov.uk pages into a single website which is easy to return to. Prototype <img width="1557" height="729" width_o="1557" height_o="729" data-src="https://freight.cargo.site/t/original/i/e7b879edbedc7b648ef39a915cb2fb962e907cdefe79fab2e551c975696fe68b/S4L-mob-prototype-spread-1.png" data-mid="132170279" border="0" src="https://freight.cargo.site/w/1000/i/e7b879edbedc7b648ef39a915cb2fb962e907cdefe79fab2e551c975696fe68b/S4L-mob-prototype-spread-1.png" /> <img width="1557" height="729" width_o="1557" height_o="729" data-src="https://freight.cargo.site/t/original/i/c95f4db70cfa67a790984dc3cc2a89b233a9452b27c8c6fb6c8d45404944fc53/S4L-mob-prototype-spread-2.png" data-mid="132170283" border="0" src="https://freight.cargo.site/w/1000/i/c95f4db70cfa67a790984dc3cc2a89b233a9452b27c8c6fb6c8d45404944fc53/S4L-mob-prototype-spread-2.png" /> mobile prototypes I worked closely with M&amp;C Saatchi to design the UX and UI of the site. The user research I conducted informed the structure of the site.We designed it primarily for mobile, because previous analysis showed that 80% of our traffic accessed our services via mobile. User testing <img width="1800" height="1272" width_o="1800" height_o="1272" data-src="https://freight.cargo.site/t/original/i/336727b843def4011b5590ebc9da60653285720c06e5f4d4453b394aa6305b06/Usertest-1.png" data-mid="131954945" border="0" src="https://freight.cargo.site/w/1000/i/336727b843def4011b5590ebc9da60653285720c06e5f4d4453b394aa6305b06/Usertest-1.png" /> <img width="1800" height="816" width_o="1800" height_o="816" data-src="https://freight.cargo.site/t/original/i/fd0f8432540a47072409b9254e228478b3ab6f1af46602a0fa5ebaaf231b5f49/Usertest-1.5.png" data-mid="131954949" border="0" src="https://freight.cargo.site/w/1000/i/fd0f8432540a47072409b9254e228478b3ab6f1af46602a0fa5ebaaf231b5f49/Usertest-1.5.png" /> <img width="1800" height="1208" width_o="1800" height_o="1208" data-src="https://freight.cargo.site/t/original/i/17a90923cbdbc933ee2ffa7a2c5a08f1d120a93534636d5b3dc39d890fd5ed30/Usertest-2.png" data-mid="131954946" border="0" src="https://freight.cargo.site/w/1000/i/17a90923cbdbc933ee2ffa7a2c5a08f1d120a93534636d5b3dc39d890fd5ed30/Usertest-2.png" /> <img width="1800" height="1188" width_o="1800" height_o="1188" data-src="https://freight.cargo.site/t/original/i/91ddbf09b7e5bf3a420e052c59dcf41ec05f59c18a243bd30d86252289d801f4/Usertest-3.png" data-mid="131954947" border="0" src="https://freight.cargo.site/w/1000/i/91ddbf09b7e5bf3a420e052c59dcf41ec05f59c18a243bd30d86252289d801f4/Usertest-3.png" /> <img width="1800" height="1208" width_o="1800" height_o="1208" data-src="https://freight.cargo.site/t/original/i/f09693812c6e171d3a71962436b24cffc045cca4761669cb63593728b62bb1d1/Usertest-4.png" data-mid="131954948" border="0" src="https://freight.cargo.site/w/1000/i/f09693812c6e171d3a71962436b24cffc045cca4761669cb63593728b62bb1d1/Usertest-4.png" /> <img width="1800" height="696" width_o="1800" height_o="696" data-src="https://freight.cargo.site/t/original/i/94b22f881fee724658c7b8416c2ba4f8546a72705f347f7fa66465dcd8e46acf/NPS-score.png" data-mid="131954886" border="0" src="https://freight.cargo.site/w/1000/i/94b22f881fee724658c7b8416c2ba4f8546a72705f347f7fa66465dcd8e46acf/NPS-score.png" /> I conducted user research to further refine the design and content of the site. I worked closely with content designers to make the language more plain and to standardise the source material, to make the comparison between courses easier. I tested the 200 people to optimise the content length and complexity on the site, as well as the architecture and UX of the site. Launch <img width="1400" height="888" width_o="1400" height_o="888" data-src="https://freight.cargo.site/t/original/i/d9510019b39fce2d7e6a4076a87da31e37df0ac133c639312f01c99451826f96/skills-for-life-screen-blk.png" data-mid="131931266" border="0" src="https://freight.cargo.site/w/1000/i/d9510019b39fce2d7e6a4076a87da31e37df0ac133c639312f01c99451826f96/skills-for-life-screen-blk.png" /> skillsforlife.campaign.gov.uk The Skills for Life campaign launched on 24th January. View the Skills for Life campaign site. Our team has been nominated for an internal award for the successful handling and launch of the new service in a short time-frame.&nbsp; ............ Additional learning ............ <img width="3194" height="1892" width_o="3194" height_o="1892" data-src="https://freight.cargo.site/t/original/i/83d65a727e0d9a237ac9a26b78ec29ba54923f74e61aaf68f5e8ccd22856fad7/GA-1.png" data-mid="131931401" border="0" src="https://freight.cargo.site/w/1000/i/83d65a727e0d9a237ac9a26b78ec29ba54923f74e61aaf68f5e8ccd22856fad7/GA-1.png" /> <img width="3194" height="1892" width_o="3194" height_o="1892" data-src="https://freight.cargo.site/t/original/i/7673bdcbb33ef8ee28ce82e249bb466ff4e2f27338f7346ea83a780f531eb1fb/GA-2.png" data-mid="131931405" border="0" src="https://freight.cargo.site/w/1000/i/7673bdcbb33ef8ee28ce82e249bb466ff4e2f27338f7346ea83a780f531eb1fb/GA-2.png" /> <img width="2876" height="1794" width_o="2876" height_o="1794" data-src="https://freight.cargo.site/t/original/i/8e150a7341f8f3758eb5e3a867550c0fa13eea356dcdf34176fdee7faa4c7c75/GA-3.png" data-mid="131931404" border="0" src="https://freight.cargo.site/w/1000/i/8e150a7341f8f3758eb5e3a867550c0fa13eea356dcdf34176fdee7faa4c7c75/GA-3.png" /> <img width="2876" height="1794" width_o="2876" height_o="1794" data-src="https://freight.cargo.site/t/original/i/ceec31882540390133e35387f221befcd530b68c35ae0b5eca638e26c9bdf658/GA-4.png" data-mid="131931402" border="0" src="https://freight.cargo.site/w/1000/i/ceec31882540390133e35387f221befcd530b68c35ae0b5eca638e26c9bdf658/GA-4.png" /> <img width="2876" height="1794" width_o="2876" height_o="1794" data-src="https://freight.cargo.site/t/original/i/021a652f985d2a51c2e26db370d046748f2fc58c2a7510c675c929455ddff652/GA-5.png" data-mid="131931403" border="0" src="https://freight.cargo.site/w/1000/i/021a652f985d2a51c2e26db370d046748f2fc58c2a7510c675c929455ddff652/GA-5.png" /> analytics report of employer and citizen-facing go.uk pages Alongside this work I expanded my skillset, teaching myself UserZoom (a user research tool) and Google Analytics. Both of which have been instrumental in informing the direction of our projects. .................................... If you would like to hear more about my work for DfE, please contact me at&nbsp;olly@ollydonovan.com https://ollydonovan.com/ON5-UK Tue, 28 Apr 2020 15:49:35 +0000 ollydonovan.com https://ollydonovan.com/ON5-UK ON5 UK&nbsp; SERVICE DESIGN,&nbsp;CUSTOMER EXPERIENCE, PRODUCT DESIGN REDUCING HOUSEHOLD EMISSIONS BY CREATING A SUSTAINABLE HOME RENOVATION PLATFORM<img width="2210" height="1708" width_o="2210" height_o="1708" data-src="https://freight.cargo.site/t/original/i/01baef9fcf15b18935476ebc21d16f0c24f15bb122474f3404d73ce17296eb6a/ON5-logo-gris-bleu.png" data-mid="68808517" border="0" data-scale="93" src="https://freight.cargo.site/w/1000/i/01baef9fcf15b18935476ebc21d16f0c24f15bb122474f3404d73ce17296eb6a/ON5-logo-gris-bleu.png" /> ON5 UK is an R&amp;D subsidiary, specialising in sustainable business development. Their mission is to reduce the UK’s domestic energy consumption by retrofitting homes to be more energy efficient. My role in the company was to carry out a user centred research process to inform and design a holistic home retrofit service, including an online store and cross-platform home management software.&nbsp; Being Experience Designer, I had responsibility for our overall product design direction. Being in a small design-led team involved coordinating research, high-level project planning, stakeholder management, prototyping and user testing.&nbsp; <img width="4319" height="2933" width_o="4319" height_o="2933" data-src="https://freight.cargo.site/t/original/i/7943207a531f9e506de5e6aa00f29586323bf0cdf3bf65444006cbfeca0f18bd/timeline-diagram2.png" data-mid="68930240" border="0" src="https://freight.cargo.site/w/1000/i/7943207a531f9e506de5e6aa00f29586323bf0cdf3bf65444006cbfeca0f18bd/timeline-diagram2.png" /> Project ManagementI built a 6 month timeline structuring our research and design, with the goal of having a defined product ready to pitch to brand partners and initiate codevelopment. <img width="1566" height="686" width_o="1566" height_o="686" data-src="https://freight.cargo.site/t/original/i/3d671617d08b5550e40a6cd2f547bcc04d259ddddf88503a41f2478a5ac6fe05/on5-gant-chart-2-01.png" data-mid="69574298" border="0" src="https://freight.cargo.site/w/1000/i/3d671617d08b5550e40a6cd2f547bcc04d259ddddf88503a41f2478a5ac6fe05/on5-gant-chart-2-01.png" /> Alongside this I designed frameworks for the capture and storage of research across our soon-to-be expanding team.&nbsp;This included interview capture documents, an insight repository and a research-request mechanism. <img width="1772" height="1115" width_o="1772" height_o="1115" data-src="https://freight.cargo.site/t/original/i/103d30bd55f422301675f7694682f8e280b0a885eab59d2617583b91966f5271/post-it-notes-lite.jpg" data-mid="69000194" border="0" src="https://freight.cargo.site/w/1000/i/103d30bd55f422301675f7694682f8e280b0a885eab59d2617583b91966f5271/post-it-notes-lite.jpg" /> User Centred Design Process For four months I carried out the plan that had a workload intended for two. This included conducting semi-structured interviews with past and potential customers, collecting pain points and sweet points, prototypotyping and user testing. Our market research and design decisions were largely informed by primary research: semi-structured interviews and workshops with previous &amp; potential customers, and industry&nbsp;experts such as EDF, BNP Paribas, and Anthesis. <img width="1875" height="1055" width_o="1875" height_o="1055" data-src="https://freight.cargo.site/t/original/i/7eed02ca3a7f2b1119b01c25a7ec9db46b839740313f2a6b6fd21e3d98f8eebf/user-interviews-2---4web.jpg" data-mid="68808518" border="0" src="https://freight.cargo.site/w/1000/i/7eed02ca3a7f2b1119b01c25a7ec9db46b839740313f2a6b6fd21e3d98f8eebf/user-interviews-2---4web.jpg" /> Interviews and workshopsDirecting my own research relied on communicating my findings to the rest of the team. I presented weekly to my colleagues, and hold workshops and focus groups with clients on a bimonthly basis. Workshops have consisted of sharing research findings, idea generation exercises, and problem shooting with industry experts and stakeholders. A particularly effective exercise I use is conducting pre-mortems - asking the attendants to answer ‘how might this fail?’ <img width="3865" height="1616" width_o="3865" height_o="1616" data-src="https://freight.cargo.site/t/original/i/d1514c696419f86e8b2889ba958f297ae88d61f16b45458e94f66ddb692a0dcd/service-map-orig.png" data-mid="68965244" border="0" src="https://freight.cargo.site/w/1000/i/d1514c696419f86e8b2889ba958f297ae88d61f16b45458e94f66ddb692a0dcd/service-map-orig.png" /> I used this research gathered here to develop user personas and process flows. <img width="1616" height="904" width_o="1616" height_o="904" data-src="https://freight.cargo.site/t/original/i/a870c3af5dff358f1593811f95319cc45121338c4a2e7de1111cb2e7fbb8e998/User-Personas-2.png" data-mid="69081905" border="0" src="https://freight.cargo.site/w/1000/i/a870c3af5dff358f1593811f95319cc45121338c4a2e7de1111cb2e7fbb8e998/User-Personas-2.png" /> <img width="1616" height="904" width_o="1616" height_o="904" data-src="https://freight.cargo.site/t/original/i/d6b4234b73f7092e3f59916066720771f01a0a9f79997e895900cbf129def99e/User-Personas-1.png" data-mid="69573928" border="0" src="https://freight.cargo.site/w/1000/i/d6b4234b73f7092e3f59916066720771f01a0a9f79997e895900cbf129def99e/User-Personas-1.png" /> <img width="1616" height="904" width_o="1616" height_o="904" data-src="https://freight.cargo.site/t/original/i/cd4dcae57236891369b21dc472d46fb739f45814cf66a1290df05f53132c0bac/User-Personas-3.png" data-mid="69081906" border="0" src="https://freight.cargo.site/w/1000/i/cd4dcae57236891369b21dc472d46fb739f45814cf66a1290df05f53132c0bac/User-Personas-3.png" /> Blueprints, Flows and Wireframes A cyclical investigative process of wireframing, prototyping and repeated user testing enabled us to build up an evidence-based list of features that are appealing to our potential customers. Informing our user journeys, from granular user flows to holistic service diagrams. <img width="280" height="400" width_o="280" height_o="400" data-src="https://freight.cargo.site/t/original/i/227aaf26bde908ad531dfb1f8e10a036122113b5746b501ffdfff76c4a3999de/user-flow-example-2.jpg" data-mid="69096549" border="0" src="https://freight.cargo.site/w/280/i/227aaf26bde908ad531dfb1f8e10a036122113b5746b501ffdfff76c4a3999de/user-flow-example-2.jpg" /> <img width="1772" height="1036" width_o="1772" height_o="1036" data-src="https://freight.cargo.site/t/original/i/fc55e158e7c4c2c25048ca11edc2a2a6fa986ba744fb8c7dd8192d0b12ed47b3/user-flow-sketches.jpg" data-mid="69108183" border="0" src="https://freight.cargo.site/w/1000/i/fc55e158e7c4c2c25048ca11edc2a2a6fa986ba744fb8c7dd8192d0b12ed47b3/user-flow-sketches.jpg" /> <img width="1398" height="1080" width_o="1398" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0bbcec7475f63cc58bdb5a399a7f679009f84635194906529108312830632fa4/blueprint-sketch.jpg" data-mid="69096491" border="0" src="https://freight.cargo.site/w/1000/i/0bbcec7475f63cc58bdb5a399a7f679009f84635194906529108312830632fa4/blueprint-sketch.jpg" /> <img width="5003" height="2719" width_o="5003" height_o="2719" data-src="https://freight.cargo.site/t/original/i/e3f5af1b62154f2525f77e225bab8b89f5b25cdb828c6c8180c95a41676b5c54/Full-Service-Blueprint-4web.png" data-mid="68985099" border="0" src="https://freight.cargo.site/w/1000/i/e3f5af1b62154f2525f77e225bab8b89f5b25cdb828c6c8180c95a41676b5c54/Full-Service-Blueprint-4web.png" /> As our research as user testing progressed, we were able to design more granular and specific user flows and scenarios.&nbsp; <img width="3232" height="2904" width_o="3232" height_o="2904" data-src="https://freight.cargo.site/t/original/i/cb9f6c24ebcd3e523215be803c99a34c9482a994701218070c352ec4a12649ea/loan-grants-WoM-flow-01.png" data-mid="69095963" border="0" src="https://freight.cargo.site/w/1000/i/cb9f6c24ebcd3e523215be803c99a34c9482a994701218070c352ec4a12649ea/loan-grants-WoM-flow-01.png" /> <img width="2636" height="2337" width_o="2636" height_o="2337" data-src="https://freight.cargo.site/t/original/i/6a5fee4767bfd2f4c384e5898416e06b059841f60ac0e6c13de75d6d7e64bec4/remedial-work-flow-4web.png" data-mid="68808519" border="0" src="https://freight.cargo.site/w/1000/i/6a5fee4767bfd2f4c384e5898416e06b059841f60ac0e6c13de75d6d7e64bec4/remedial-work-flow-4web.png" /> <img width="2481" height="2008" width_o="2481" height_o="2008" data-src="https://freight.cargo.site/t/original/i/2e98aa01a8d0f34bced3ea98e4517bbdd19c92e7f7f44a9318b3e6a48196ecab/customer-sets-installation-date-03-01.png" data-mid="69099629" border="0" src="https://freight.cargo.site/w/1000/i/2e98aa01a8d0f34bced3ea98e4517bbdd19c92e7f7f44a9318b3e6a48196ecab/customer-sets-installation-date-03-01.png" /> User testing and prototyping Information from the semi-structured interviews was used to create a database of pain points and sweet points, which were then prioritised and used to inspire targeted idea generation. <img width="1024" height="794" width_o="1024" height_o="794" data-src="https://freight.cargo.site/t/original/i/fc4b963e1a0eb85501a2906d36e74511b43daac1afca54221b11b329a3da7faa/user-interviews.jpeg" data-mid="68808526" border="0" src="https://freight.cargo.site/w/1000/i/fc4b963e1a0eb85501a2906d36e74511b43daac1afca54221b11b329a3da7faa/user-interviews.jpeg" /> User flows and wireframing were used to define potential features, and develop a full service diagram, turning rough sketches into paper prototypes ready for user testing. These low-fidelity prototypes allowed for quick development and testing across a wide range of ideas. I incorporated user-driven prototyping at the beginning and end of each user interview. Asking them what they think our service should include; and if anything was missing, or should change, respectively. <img width="2302" height="1571" width_o="2302" height_o="1571" data-src="https://freight.cargo.site/t/original/i/41e09dde248c37b781c1930e06ffe93e6f2b172f6000acd75cdb15db2af329ea/prototyping-versions.png" data-mid="69573621" border="0" src="https://freight.cargo.site/w/1000/i/41e09dde248c37b781c1930e06ffe93e6f2b172f6000acd75cdb15db2af329ea/prototyping-versions.png" /> <img width="3788" height="1053" width_o="3788" height_o="1053" data-src="https://freight.cargo.site/t/original/i/286856762d16f190578909ee6375ae87ec3810bb39999463f4f88689f96c9379/diagnostics-development-02.png" data-mid="69248629" border="0" src="https://freight.cargo.site/w/1000/i/286856762d16f190578909ee6375ae87ec3810bb39999463f4f88689f96c9379/diagnostics-development-02.png" /> <img width="3785" height="1053" width_o="3785" height_o="1053" data-src="https://freight.cargo.site/t/original/i/d9968ca1a56233c3a800ffedf718a90f9f9bd4b4b289b492da641608ffa05557/diagnostics-development-01alt-01.png" data-mid="69569460" border="0" src="https://freight.cargo.site/w/1000/i/d9968ca1a56233c3a800ffedf718a90f9f9bd4b4b289b492da641608ffa05557/diagnostics-development-01alt-01.png" /> <img width="4128" height="216" width_o="4128" height_o="216" data-src="https://freight.cargo.site/t/original/i/02cc6d4716cd3cd1958d4af2665d3b6020077a22e3fb372bd072737b7cb41e0a/text-developing-the-home-diagnostics-feature-09.png" data-mid="69568511" border="0" src="https://freight.cargo.site/w/1000/i/02cc6d4716cd3cd1958d4af2665d3b6020077a22e3fb372bd072737b7cb41e0a/text-developing-the-home-diagnostics-feature-09.png" /> Reacting to EvidenceAs our understanding of the project’s subject matter evolved, the high-level plan needed to be constantly questioned and updated. Adapting the plan accordingly to the findings of the research&nbsp;to ensure it remains the best course of action. During the research process, we found that although people do want a more energy efficient home, it takes a backseat among priorities. On top of this, it financially competes with more desirable things such as holidays. We had to pivot, reframing our approach in terms of what people care about, such as the resultant effects of an energy efficient home - improved health, and a cosier, smarter home. From there, we redesigned our product prototypes to centre more around an online retail service, with targeted customer segmentation, behavioural nudges, and non-linear features that provide purpose in returning to the site.&nbsp; &nbsp; <img width="3859" height="2200" width_o="3859" height_o="2200" data-src="https://freight.cargo.site/t/original/i/d841f21b3c35c5f79c5171c7f990a3d5dccde6ee1127078a6ac8aba63c77228c/EDF-pres-material.png" data-mid="69133898" border="0" src="https://freight.cargo.site/w/1000/i/d841f21b3c35c5f79c5171c7f990a3d5dccde6ee1127078a6ac8aba63c77228c/EDF-pres-material.png" /> High-Fidelity PrototypingI produced high-fidelity prototypes to test more specific and granular aspects of the design, such as changes in content, copy, imagery and optimal product groupings. This was to inform the Dashboard ‘matrix’ that we were building for our brand partners, which allowed for customisation of the contents and measurement of its success. <img width="2350" height="1030" width_o="2350" height_o="1030" data-src="https://freight.cargo.site/t/original/i/5afef06d88d62ff4f5a74bf5ee17575cd1f7b7a0cf3e0efe0128a0efddd80c5f/testing-front-page-01.png" data-mid="69240098" border="0" src="https://freight.cargo.site/w/1000/i/5afef06d88d62ff4f5a74bf5ee17575cd1f7b7a0cf3e0efe0128a0efddd80c5f/testing-front-page-01.png" /> Interactive prototypes were used to test alternative user interfaces and feature flows. Such as designing features to be discrete experiences or integrated into the main flow. <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/f52ed1d5ed832a1b969a3ee60ae7554dc9b9270403b6a8693802500aa473c7b2/milo2.gif" data-mid="69275959" border="0" src="https://freight.cargo.site/w/600/i/f52ed1d5ed832a1b969a3ee60ae7554dc9b9270403b6a8693802500aa473c7b2/milo2.gif" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/7776c271e4c250fe29b62ae6e2c68c493405d8d098222bbd392e8a5b3e7e2593/user-test-andre.gif" data-mid="69277727" border="0" src="https://freight.cargo.site/w/600/i/7776c271e4c250fe29b62ae6e2c68c493405d8d098222bbd392e8a5b3e7e2593/user-test-andre.gif" /> Evidence-based decision making I used observational studies (such as semi-structured interviews and user testing) and evidence-based practices (like questionnaires and A/B testing) to inform project direction and product development decisions. Employing scientific method, I designed experiments based on cutting edge behavioural research and tested the efficacy of specific behaviour change techniques in the context of our service. <img width="2482" height="1813" width_o="2482" height_o="1813" data-src="https://freight.cargo.site/t/original/i/690f137c391c7a950e01a3fbee9275c3c6690a6776fc2e6ec506f10660b044e1/IMG_20200131_145228__01.jpg" data-mid="69523857" border="0" src="https://freight.cargo.site/w/1000/i/690f137c391c7a950e01a3fbee9275c3c6690a6776fc2e6ec506f10660b044e1/IMG_20200131_145228__01.jpg" /> <img width="2815" height="1955" width_o="2815" height_o="1955" data-src="https://freight.cargo.site/t/original/i/2182401ff92b27dac20874e19bb5a08ba8886246f6b9061d582ccbf9b39ebe04/IMG_20200131_145054__01.jpg" data-mid="69524447" border="0" src="https://freight.cargo.site/w/1000/i/2182401ff92b27dac20874e19bb5a08ba8886246f6b9061d582ccbf9b39ebe04/IMG_20200131_145054__01.jpg" /> <img width="2006" height="2904" width_o="2006" height_o="2904" data-src="https://freight.cargo.site/t/original/i/95117ede84909f5e035f0e6988f818c0b7e85d04cdf41c94ffd026216810af78/IMG_20200131_152639__01.jpg" data-mid="69524119" border="0" src="https://freight.cargo.site/w/1000/i/95117ede84909f5e035f0e6988f818c0b7e85d04cdf41c94ffd026216810af78/IMG_20200131_152639__01.jpg" /> <img width="2062" height="1857" width_o="2062" height_o="1857" data-src="https://freight.cargo.site/t/original/i/5357cf3660cecf9633c150fec9fb0512347364e01091199a2785af9f5f1153b8/IMG_20200131_145141__01.jpg" data-mid="69523319" border="0" src="https://freight.cargo.site/w/1000/i/5357cf3660cecf9633c150fec9fb0512347364e01091199a2785af9f5f1153b8/IMG_20200131_145141__01.jpg" /> <img width="4128" height="216" width_o="4128" height_o="216" data-src="https://freight.cargo.site/t/original/i/a5a24173d24955b1cb5e0fdf2f790f44f765dec62cd2d4d1d0eeadc12fc8f6d6/applying-behavioural-research-05.png" data-mid="69566264" border="0" src="https://freight.cargo.site/w/1000/i/a5a24173d24955b1cb5e0fdf2f790f44f765dec62cd2d4d1d0eeadc12fc8f6d6/applying-behavioural-research-05.png" /> While working on the home-planner tool, I hypothesised that providing a ‘sometime in the future’ section in the planner interface would increase the number of items the user puts down. To test this, I had to carefully design an experiment in an empirical manner to ensure that only the behaviour of the user was being isolated and tested. <img width="1324" height="1222" width_o="1324" height_o="1222" data-src="https://freight.cargo.site/t/original/i/67d665ebb1fd490c72885712e32c5d11d727c814617ae8ff3d71d5ea2fd0a9b0/planner-exp-dev-02.png" data-mid="69566482" border="0" src="https://freight.cargo.site/w/1000/i/67d665ebb1fd490c72885712e32c5d11d727c814617ae8ff3d71d5ea2fd0a9b0/planner-exp-dev-02.png" /> <img width="847" height="1218" width_o="847" height_o="1218" data-src="https://freight.cargo.site/t/original/i/62813f6f0d924775a0aa0b8492a91cae7364a67d0df3312be69afd93d0e316db/planner-exp-dev-06.png" data-mid="69566485" border="0" src="https://freight.cargo.site/w/847/i/62813f6f0d924775a0aa0b8492a91cae7364a67d0df3312be69afd93d0e316db/planner-exp-dev-06.png" /> <img width="1472" height="1218" width_o="1472" height_o="1218" data-src="https://freight.cargo.site/t/original/i/f19aaa0d2bea0eb835654a5402ce48c9399782a1baeb6712b19e3b8e2de7cde1/planner-exp-dev-07.png" data-mid="69566486" border="0" src="https://freight.cargo.site/w/1000/i/f19aaa0d2bea0eb835654a5402ce48c9399782a1baeb6712b19e3b8e2de7cde1/planner-exp-dev-07.png" /> <img width="2755" height="307" width_o="2755" height_o="307" data-src="https://freight.cargo.site/t/original/i/a935264760f413e13f7fc9465394cf1aede391c083abdde0e0a746d4963319a5/81-of-users-infographic-08.png" data-mid="69567408" border="0" src="https://freight.cargo.site/w/1000/i/a935264760f413e13f7fc9465394cf1aede391c083abdde0e0a746d4963319a5/81-of-users-infographic-08.png" /> The results showed that 81% of users added at least one extra item to their wishlist, with 70% adding three items or more. I presented these findings to our brand partners along with other applications of behavioural research. The feature was added to the home planner tool, further testing and development was carried out, as well as devoting more time towards testing methods to increase wishlist conversion rates. If you would like to hear more about my process for ON5, please contact me at olly@ollydonovan.com &nbsp; https://ollydonovan.com/Adio-Online Wed, 16 Sep 2020 14:37:40 +0000 ollydonovan.com https://ollydonovan.com/Adio-Online Adio Online WEB DESIGNUSER EXPERIENCE FREELANCE DIGITAL DESIGN <img width="1490" height="252" width_o="1490" height_o="252" data-src="https://freight.cargo.site/t/original/i/b307707c956f222d43b26d794e2cb4d13a461a5417f0c3c6e06e4b41deaddcfb/adio-online-logo.png" data-mid="88707142" border="0" data-scale="57" src="https://freight.cargo.site/w/1000/i/b307707c956f222d43b26d794e2cb4d13a461a5417f0c3c6e06e4b41deaddcfb/adio-online-logo.png" /> During the Covid19 pandemic, I freelaned for Adio Online, and had the opportunity to work on a number of interesting brands. <img width="1347" height="461" width_o="1347" height_o="461" data-src="https://freight.cargo.site/t/original/i/2ee4e479683bbc6b2bf15db16495b0457be98334d8ef5d0bb867aab083d9d79d/buzz16-logo-01.png" data-mid="84178227" border="0" data-scale="37" src="https://freight.cargo.site/w/1000/i/2ee4e479683bbc6b2bf15db16495b0457be98334d8ef5d0bb867aab083d9d79d/buzz16-logo-01.png" /> Buzz16 is a sports production company co-owned by Gary Neville. Currently they have produced series, documentaries and podcasts being aired across Sky. <img width="800" height="506" width_o="800" height_o="506" data-src="https://freight.cargo.site/t/original/i/e852c8fba13490985d3bc738fbecb1b6fe44a2d6d210965f715f77b19c8de4df/buzz16-optimised.gif" data-mid="83966036" border="0" src="https://freight.cargo.site/w/800/i/e852c8fba13490985d3bc738fbecb1b6fe44a2d6d210965f715f77b19c8de4df/buzz16-optimised.gif" />website link here As Buzz16’s viewerbase are already familiar with the stars of their shows, they largely base their decision of what to watch by who they recognise.&nbsp;This allowed for a highly visual aesthetic where the images takes centre stage, only revealing the text detailing the show when the user hovers their mouse over it.&nbsp; This visual style was repeated throughout the site, with alterations to layout and typography to create a distinction between the different pages. SUBLOW HZ, DRUMNBASS LABEL <img width="2763" height="724" width_o="2763" height_o="724" data-src="https://freight.cargo.site/t/original/i/e6940c843b79faf0c3b431d60da881766339714bbb4179a6972d7438c93a5794/sublow-logo-01.png" data-mid="83971261" border="0" data-scale="44" src="https://freight.cargo.site/w/1000/i/e6940c843b79faf0c3b431d60da881766339714bbb4179a6972d7438c93a5794/sublow-logo-01.png" /> Sublow Hz are an underground music label that have risen through the ranks in recent years. They’ve worked with some of the largest artists on the scene such as Goldie, Andy C , and Rudimental; and have performed at prestigious venues such as Ministry of Sound and Fabric.Their performances on&nbsp;Kiss, Rinse FM, and&nbsp;Radio 1xtra has catapulted them into the mainstream, and gave them the need for a new way to present themselves.&nbsp; <img width="800" height="506" width_o="800" height_o="506" data-src="https://freight.cargo.site/t/original/i/b597fd879aa75f81c15c4ce5a7a79ed9f8987f8adcb99c2d648048e0ad8edc87/ezgif-super-lossy.gif" data-mid="83742281" border="0" src="https://freight.cargo.site/w/800/i/b597fd879aa75f81c15c4ce5a7a79ed9f8987f8adcb99c2d648048e0ad8edc87/ezgif-super-lossy.gif" />website link here Sublow needed a polished site which communicated the experience of seeing them live (don’t let the quality of the gif fool you).&nbsp;A showreel of footage taken from their shows dominates their homepage. Set a top this is their logo in a neon teal, selected to&nbsp;complement the dark lighting of the footage and convey the&nbsp;VFX present at their live events.&nbsp; Promotion of events is a necessity of any underground label, as that is how they get their name out and sell tickets. The problem is, these promotional posters made by third parties are designed in isolation from each other, and can somethimes be a bit garish.&nbsp; The colour palette I chose enabled the events and news pages to host these promotional posters without clashing.&nbsp;The dark grey boxes and neon teal text compartmentalises the posters while still allowing a bright and energetic feel. If you would like to hear more about my work for Adio Digital, please contact me at olly@ollydonovan.com Live sites I’ve worked on with Adio:buzz16.uk sublowhz.co.uk accessdeals.co.uk trevorphillipsbarbers.co.uktaxtful.co.uk https://ollydonovan.com/Arborea Tue, 17 Mar 2020 17:56:40 +0000 ollydonovan.com https://ollydonovan.com/Arborea Arborea INTERACTION DESIGNPRODUCT DESIGN ENGINEERING REDESIGNING AGRICULTURE: MAKING SUSTAINABLE AGRICULTURE SCALABLE <img width="2872" height="1376" width_o="2872" height_o="1376" data-src="https://freight.cargo.site/t/original/i/1100816359a4d1a7078ac5c55c9b3f1d58df4b285c1fdaf291d2800fc686e09f/Screenshot-2020-03-24-at-20.37.10.png" data-mid="64470418" border="0" src="https://freight.cargo.site/w/1000/i/1100816359a4d1a7078ac5c55c9b3f1d58df4b285c1fdaf291d2800fc686e09f/Screenshot-2020-03-24-at-20.37.10.png" /> Arborea is a startup working to accelerate the global transition to sustainable food by producing healthy food ingredients through advanced carbon-positive organic cultivation systems. [Product Designer, Arborea. Feb - May 2019 FTC] My time at Arborea was spent designing and prototyping the pilot for a modular microalgae growing unit for a sustainable agriculture technologies startup. <img width="800" height="492" width_o="800" height_o="492" data-src="https://freight.cargo.site/t/original/i/28ef4c3bd8a223d270f576093f84020cffad6fb9149c98dd8c4e320be4fae288/image-bio-solar.jpg" data-mid="64470327" border="0" src="https://freight.cargo.site/w/800/i/28ef4c3bd8a223d270f576093f84020cffad6fb9149c98dd8c4e320be4fae288/image-bio-solar.jpg" /> As product designer I tested and optimised the prototype to increase algal yield, and reduced manufacturing costs. The prototype was to inform the design of a 30-acre farm. Simple assembly, operation, and maintenance was imperative to ensure the scalability of the technology. I designed and manufactured a 20 metre pilot with a team of three, as a proof of concept of Arborea’s technology. The design is in the latter stages of testing in Imperial College’s Innovation Hub. articles:http://arborea.io/https://www.imperial.ac.uk/news/191026/worlds-first-biosolar-leaf-tackle-pollution/https://www.theguardian.com/environment/2019/apr/28/biosolar-leaf-project-targets-air-pollution-on-london-campushttps://futurism.com/the-byte/biosolar-leaf-pull-pollution-london-air <img width="640" height="384" width_o="640" height_o="384" data-src="https://freight.cargo.site/t/original/i/f14373885c7f13c5050c676bfd17ccda3d585b9fef1433aeea6f87b23339e776/arborea.jpg" data-mid="63797513" border="0" data-scale="100" src="https://freight.cargo.site/w/640/i/f14373885c7f13c5050c676bfd17ccda3d585b9fef1433aeea6f87b23339e776/arborea.jpg" /> https://ollydonovan.com/EmiGo Tue, 04 Dec 2018 14:43:05 +0000 ollydonovan.com https://ollydonovan.com/EmiGo EmiGo SERVICE DESIGNPRODUCT DESIGN STRATEGY RESPONDING TO THE GROWING TIDE OF MASS MIGRATION <img width="900" height="426" width_o="900" height_o="426" data-src="https://freight.cargo.site/t/original/i/15445a0ce85201e8eb2f45b4d6ce0e525bdb9209059a1394ff5b16dfa01bf40e/emigo-people-of-the-earth-workshop-4web.jpg" data-mid="29857480" border="0" src="https://freight.cargo.site/w/900/i/15445a0ce85201e8eb2f45b4d6ce0e525bdb9209059a1394ff5b16dfa01bf40e/emigo-people-of-the-earth-workshop-4web.jpg" /> FOCUSING EFFORTS Migration is a large and complex issue brought on by countless factors. It was necessary to conduct interviews and workshops with emigrants to identify opportunities for innovation within the migration process. This required sensitivity due to the nature of the project. &nbsp;&nbsp; <img width="700" height="895" width_o="700" height_o="895" data-src="https://freight.cargo.site/t/original/i/60f1bf18dc9d8e8b37a22e259e0bd7c43fddf31d057cf77e79cfcf5571dc45a0/emigo-stock-paper-stack-4web.jpg" data-mid="29857473" border="0" src="https://freight.cargo.site/w/700/i/60f1bf18dc9d8e8b37a22e259e0bd7c43fddf31d057cf77e79cfcf5571dc45a0/emigo-stock-paper-stack-4web.jpg" /> <img width="700" height="472" width_o="700" height_o="472" data-src="https://freight.cargo.site/t/original/i/8a3226e7398255eb600785b03486ddd9ce60f860fb9fbde0645736d202d36e03/emigo-eligibility-form-tablet-Cthru-4web.png" data-mid="29857478" border="0" src="https://freight.cargo.site/w/700/i/8a3226e7398255eb600785b03486ddd9ce60f860fb9fbde0645736d202d36e03/emigo-eligibility-form-tablet-Cthru-4web.png" /> <img width="700" height="895" width_o="700" height_o="895" data-src="https://freight.cargo.site/t/original/i/0d9b7dd5dda810c63ea2dc726136a0332ff731745a4b8dd8a8e90afa81eff9b6/emigo-eligibility-form-tablet-4web.jpg" data-mid="29857472" border="0" src="https://freight.cargo.site/w/700/i/0d9b7dd5dda810c63ea2dc726136a0332ff731745a4b8dd8a8e90afa81eff9b6/emigo-eligibility-form-tablet-4web.jpg" /> <img width="700" height="410" width_o="700" height_o="410" data-src="https://freight.cargo.site/t/original/i/803aed0f3685cba7db09795623444d553246d1609bfa22a735f709542094131a/emigo-solution-text-4web.png" data-mid="29857479" border="0" src="https://freight.cargo.site/w/700/i/803aed0f3685cba7db09795623444d553246d1609bfa22a735f709542094131a/emigo-solution-text-4web.png" /> IDENTIFYING OPPORTUNITY Through conducting user research with people at varying stages through the migration process, it became clear that the greatest impact that I as an individual could make was to streamline the process of legal migration. I identified a key opportunity - although national residency applications can differ greatly, there are several constants: they are time-consuming, expensive, intentionally obstructed with bureaucracy, take months to receive the results, and do not offer any feedback. In contrast to this, I created a database which standardised the process of permanent residency applications with about 85% accuracy, enabling the user to instantly identify what countries they’re able to emigrate to through one single application. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<img width="3406" height="1940" width_o="3406" height_o="1940" data-src="https://freight.cargo.site/t/original/i/46c9011f96b1009c575fe4596802569014ee2a77b622a68fd94051c38cc465b6/emiGo-logo-2.png" data-mid="29857482" border="0" data-scale="58" src="https://freight.cargo.site/w/1000/i/46c9011f96b1009c575fe4596802569014ee2a77b622a68fd94051c38cc465b6/emiGo-logo-2.png" /> EVOLUTION The project developed from a single residency application test into a multifaceted service to help people decide where the can move to, and where they should move to in 3 core steps. <img width="599" height="177" width_o="599" height_o="177" data-src="https://freight.cargo.site/t/original/i/99a635da382042ab99cb1af212b05e09d6268063f8d5ca461101c31653d0dcd4/emiGo-step1-text-4web.png" data-mid="29857485" border="0" src="https://freight.cargo.site/w/599/i/99a635da382042ab99cb1af212b05e09d6268063f8d5ca461101c31653d0dcd4/emiGo-step1-text-4web.png" /> <img width="700" height="895" width_o="700" height_o="895" data-src="https://freight.cargo.site/t/original/i/64099370bff5eb76bfaf278b130ebeab646aabeaa1e739c158e24631790b11cc/emigo-eligibility-results-tablet-4web.jpg" data-mid="29857475" border="0" src="https://freight.cargo.site/w/700/i/64099370bff5eb76bfaf278b130ebeab646aabeaa1e739c158e24631790b11cc/emigo-eligibility-results-tablet-4web.jpg" /> The eligibility test allows the user to quickly find what countries they’re likley to pass for, allowing them to save time and focus their efforts. It provided feedback and advice on how to improve your chances of a successful application, such as referencing your profession against national job shortage lists. <img width="599" height="177" width_o="599" height_o="177" data-src="https://freight.cargo.site/t/original/i/a609567ae9d7598b5b851ffddadff59ef757d64d1eaed1f55471b01d3c5dfd4f/emiGo-step2-text-4web.png" data-mid="29857484" border="0" src="https://freight.cargo.site/w/599/i/a609567ae9d7598b5b851ffddadff59ef757d64d1eaed1f55471b01d3c5dfd4f/emiGo-step2-text-4web.png" /> <img width="700" height="905" width_o="700" height_o="905" data-src="https://freight.cargo.site/t/original/i/0d5f5d67453120eb7dd833e65628daf102cc15fe1514fcd99d0b20922bfa7d53/emigo-england-score-tablet-4web.jpg" data-mid="29857476" border="0" src="https://freight.cargo.site/w/700/i/0d5f5d67453120eb7dd833e65628daf102cc15fe1514fcd99d0b20922bfa7d53/emigo-england-score-tablet-4web.jpg" /> Through a process of prototyping and user testing with emigrants, I developed and refined a mobile site which curated this data into an interactive infographic. This enabled the user to compare their options and make informed decisions about what country was best for them to move to. This was powered by APIs from the United Nations Statistical Division, OECD and the Social Progress Index. <img width="599" height="177" width_o="599" height_o="177" data-src="https://freight.cargo.site/t/original/i/8e5fdbeb1949bbb8dcc8e7295883ff3b5c0a0e4dc472e59c4e772a99b2ba5274/emiGo-step3-text-4web.png" data-mid="29857483" border="0" src="https://freight.cargo.site/w/599/i/8e5fdbeb1949bbb8dcc8e7295883ff3b5c0a0e4dc472e59c4e772a99b2ba5274/emiGo-step3-text-4web.png" /> <img width="700" height="865" width_o="700" height_o="865" data-src="https://freight.cargo.site/t/original/i/2187da057e4014c95c70da78ebf33fb23778a8b01e6fb79e1cb363ac3d1caf34/emigo-next-steps-tablet-4web.jpg" data-mid="29857477" border="0" src="https://freight.cargo.site/w/700/i/2187da057e4014c95c70da78ebf33fb23778a8b01e6fb79e1cb363ac3d1caf34/emigo-next-steps-tablet-4web.jpg" /> If the user is near an application pass mark, they are informed that securing a job in said country will ensure eligibility, lowering the bar for entry. EmiGo provide links to job sites and to the official residency application of the country in question, to make taking the next steps that bit easier.&nbsp; EXHIBITING MATERIALBeing an entirely digital project, it was important to create a physical presence to exhibit. The UK’s residency requirements are exceptionally high (less than 20% of the UK populace would meet the requirements needed to move to the UK). <img width="900" height="646" width_o="900" height_o="646" data-src="https://freight.cargo.site/t/original/i/f4e98eae79c3013fa0ed244c5ca65a46e110a793d7e9c6e27ce9c8c69ab719e4/me-as-a-border-force-cop-4web.jpg" data-mid="29857486" border="0" src="https://freight.cargo.site/w/900/i/f4e98eae79c3013fa0ed244c5ca65a46e110a793d7e9c6e27ce9c8c69ab719e4/me-as-a-border-force-cop-4web.jpg" /> Exploiting this information, I built a fake border crossing complete with officer, and made people take the UK eligibility test; raising awareness of how high the standards are and how they act as a barrier for people across all backgrounds, such as doctors and lawyers, not just unskilled workers as is common belief. The few who passed received a spoof blue passport, satirically detailing more information on the situation. <img width="900" height="645" width_o="900" height_o="645" data-src="https://freight.cargo.site/t/original/i/911943a8cd4e36dc9ae8f760538108565421427881886e72dd24da2b2969a6fa/emigo-passport-front-4web.jpg" data-mid="29857492" border="0" data-scale="100" src="https://freight.cargo.site/w/900/i/911943a8cd4e36dc9ae8f760538108565421427881886e72dd24da2b2969a6fa/emigo-passport-front-4web.jpg" /> <img width="900" height="645" width_o="900" height_o="645" data-src="https://freight.cargo.site/t/original/i/902f7150cccbc7dd40a7fd344a08b0b6c8fd8f81eae983d79d9802194bd6222a/emigo-passport-spread1-4web.jpg" data-mid="29857491" border="0" src="https://freight.cargo.site/w/900/i/902f7150cccbc7dd40a7fd344a08b0b6c8fd8f81eae983d79d9802194bd6222a/emigo-passport-spread1-4web.jpg" /> <img width="900" height="645" width_o="900" height_o="645" data-src="https://freight.cargo.site/t/original/i/eb22e84dfe710a7a4778dc2902ba111466d25c2a5bb16d9701b602497d57d7a6/emigo-passport-spread2-4web.jpg" data-mid="29857490" border="0" src="https://freight.cargo.site/w/900/i/eb22e84dfe710a7a4778dc2902ba111466d25c2a5bb16d9701b602497d57d7a6/emigo-passport-spread2-4web.jpg" /> <img width="900" height="645" width_o="900" height_o="645" data-src="https://freight.cargo.site/t/original/i/80f79cfe7d43963639c3e866303bddc509538d0ac6cf4da494e2c662633dd403/emigo-passport-spread3-4web.jpg" data-mid="29857489" border="0" src="https://freight.cargo.site/w/900/i/80f79cfe7d43963639c3e866303bddc509538d0ac6cf4da494e2c662633dd403/emigo-passport-spread3-4web.jpg" /> <img width="900" height="645" width_o="900" height_o="645" data-src="https://freight.cargo.site/t/original/i/a0efdc32958ac3602e0d86827ce8dfefd2c86fd11604a1058a440177a0e3cc1c/emigo-passport-spread4-4web.jpg" data-mid="29857488" border="0" src="https://freight.cargo.site/w/900/i/a0efdc32958ac3602e0d86827ce8dfefd2c86fd11604a1058a440177a0e3cc1c/emigo-passport-spread4-4web.jpg" /> <img width="900" height="645" width_o="900" height_o="645" data-src="https://freight.cargo.site/t/original/i/576931864a8a31d1813ec288917c31440e56d44617e6b4c2a2c0bb4907b6918a/emigo-passport-back-4web.jpg" data-mid="29857487" border="0" src="https://freight.cargo.site/w/900/i/576931864a8a31d1813ec288917c31440e56d44617e6b4c2a2c0bb4907b6918a/emigo-passport-back-4web.jpg" /> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;<img width="3187" height="1152" width_o="3187" height_o="1152" data-src="https://freight.cargo.site/t/original/i/f0e535e7b60a9d36525415f585c49af9ff09849ba0b8ecd6b33cba486493de1a/emiGo-logo.png" data-mid="29857474" border="0" data-scale="56" src="https://freight.cargo.site/w/1000/i/f0e535e7b60a9d36525415f585c49af9ff09849ba0b8ecd6b33cba486493de1a/emiGo-logo.png" /> IDENTITY The name emiGo was chosen for its friendly and positive implications. Similarly sounding to amigo (Spanish for friend). It is an amalgamation of emigrate and go, lending both positivity and ease respectively to the identity and in turn, the subject of migration. It was important to use the word emigrate rather than migrate, as migration has become so negatively loaded, whereas emigrate is positively loaded. &nbsp; &nbsp; https://ollydonovan.com/Walk-The-Line Tue, 04 Dec 2018 14:43:05 +0000 ollydonovan.com https://ollydonovan.com/Walk-The-Line Walk The Line SERVICE DESIGNCOMMUNICATION STRATEGY PROMOTE A HEALTHY LIFESTYLE BY CHANGING EVERYDAY BEHAVIOUR. <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/10c90de2755184c6008a7349617a27196b891576c75882312772af7aaf9ff55b/WLK-tube-station-4web.jpg" data-mid="29857465" border="0" src="https://freight.cargo.site/w/1000/i/10c90de2755184c6008a7349617a27196b891576c75882312772af7aaf9ff55b/WLK-tube-station-4web.jpg" /> WALK THE LINEA London-centric public health campaign, Walk The Line promotes a healthy lifestyle by encouraging people to use music to achieve their daily minimum activity. The NHS states that the minimum exercise for an adult to maintain a healthy lifestyle is 20 minutes of walking per day.Music is almost unanimously enjoyed, and can be a persuasive lense to view the 20 minutes of walking - thats equivalent in length to listening to around 6 songs. Walking to the 6 songs can be incorporated into peoples’ daily commute, 3 each way, making it very easy to achieve. <img width="635" height="900" width_o="635" height_o="900" data-src="https://freight.cargo.site/t/original/i/1f9b302385afca1469406fe0893581c2bc7b9b9cf21f261e06b526874292d0a9/walk-the-line-poster-4web.jpg" data-mid="29857466" border="0" data-scale="65" src="https://freight.cargo.site/w/635/i/1f9b302385afca1469406fe0893581c2bc7b9b9cf21f261e06b526874292d0a9/walk-the-line-poster-4web.jpg" /> Campaign DesignTube stations are targeted for their high footfall and unneccessary use due to pedestrians lacking knowledge of their surroundings. The posters are situated where they will have most effect, by Tube entrances to influence those about to travel.&nbsp; The iconic visual style of London Underground is hijacked, the logo is modified to contain the universal ‘play’ symbol to reinforce the idea of listening to music. The Tube Map deviates, turning the straight Tube line into winding headphones. The visual language suggests diverting from the tube and being transported by music instead. <img width="900" height="600" width_o="900" height_o="600" data-src="https://freight.cargo.site/t/original/i/da357191aeacea2780df72d4c2bb6a837013bdbc05038a2a0dd442fa6df2fec6/WLK-tube-station-2-copy-4web.jpg" data-mid="29857467" border="0" data-scale="100" src="https://freight.cargo.site/w/900/i/da357191aeacea2780df72d4c2bb6a837013bdbc05038a2a0dd442fa6df2fec6/WLK-tube-station-2-copy-4web.jpg" /> <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/10c90de2755184c6008a7349617a27196b891576c75882312772af7aaf9ff55b/WLK-tube-station-4web.jpg" data-mid="29857465" border="0" src="https://freight.cargo.site/w/1000/i/10c90de2755184c6008a7349617a27196b891576c75882312772af7aaf9ff55b/WLK-tube-station-4web.jpg" /> WayfindingThe headphone cable metaphor is extended by giant headphone leads on the floor which lead the onlooker to the next station on the line.&nbsp; The purpose of the wayfinding is to enable and encourage people to navigate London on foot, which can’t be learnt through the use of The Underground and its stylised map. This will likely lead to less people taking tubes as a result of not knowing the route on foot; and will encourage people to divert and walk the parts of the Tube line that are unneccessary or time inefficient for them. Providing this information enables people to decide whether they would prefer to walk their journey, as navigational knowledge is no longer a barrier for entry. <img width="1000" height="491" width_o="1000" height_o="491" data-src="https://freight.cargo.site/t/original/i/2cbce2c10f4073a0f12ab47a1d77c377b4ff680a507141cdc3d8d2dd786912c8/WLK-aerial-shot-4web.jpg" data-mid="29857468" border="0" src="https://freight.cargo.site/w/1000/i/2cbce2c10f4073a0f12ab47a1d77c377b4ff680a507141cdc3d8d2dd786912c8/WLK-aerial-shot-4web.jpg" /> <img width="900" height="558" width_o="900" height_o="558" data-src="https://freight.cargo.site/t/original/i/617c068fe48e613086009998d9b2dc245692cd0ae383ce2ea8d24f630fa0dcd4/WLK-street-shot-4web.jpg" data-mid="29857469" border="0" src="https://freight.cargo.site/w/900/i/617c068fe48e613086009998d9b2dc245692cd0ae383ce2ea8d24f630fa0dcd4/WLK-street-shot-4web.jpg" /> Maps Integration Digital maps integration is an effective point of contact, setting the bar for participation even lower and thereby engaging more people.A 10 or 20 minute walk can be incorporated into your journey, at the point where it would be most time efficient. <img width="518" height="900" width_o="518" height_o="900" data-src="https://freight.cargo.site/t/original/i/29e833a632a97d3e0ac6d5985cb89ccb1c64bf89b180bf90a0363586f5ee5a20/WLK-google-maps-2-4web.jpg" data-mid="29857471" border="0" src="https://freight.cargo.site/w/518/i/29e833a632a97d3e0ac6d5985cb89ccb1c64bf89b180bf90a0363586f5ee5a20/WLK-google-maps-2-4web.jpg" /> <img width="518" height="900" width_o="518" height_o="900" data-src="https://freight.cargo.site/t/original/i/7529fe4782533da221f41a1cafdd9ec50f3e86f77ae0166b2c3c08767ad8b0ab/WLK-google-maps-3-4web.jpg" data-mid="29857470" border="0" src="https://freight.cargo.site/w/518/i/7529fe4782533da221f41a1cafdd9ec50f3e86f77ae0166b2c3c08767ad8b0ab/WLK-google-maps-3-4web.jpg" /> &nbsp; &nbsp; https://ollydonovan.com/Verdelise Tue, 04 Dec 2018 14:43:08 +0000 ollydonovan.com https://ollydonovan.com/Verdelise Walk The Line SERVICE DESIGN STRATEGY SUSTAINABILITY A CIRCULAR ECONOMY PROJECT IN THE ATACAMA DESERT VERDELISE The region of Antofagosta in Chile provides 40% of the world’s copper. The mining companies cause numerous health and environmental problems for the occupants of the region. Mining is responsible for 60% of Chile’s economy, making them dependent on it, and unable to protect its citizens from the harms that come with the industry.We found an opportunity when visiting one of the many mines of the region. A mid-sized mine’s cafeteria was discarding 15m³ of food waste every week. We proposed using an anaerobic digestor to convert that waste into liquid fertilizer and gas. Liquid fertiliser is greatly needed by the struggling local agricultural industry, and the gas can act as an extra revenue stream. We proposed this system be scaled, accomodating more mines’ food waste into the system with the intention of using the fertiliser to improve soil conditions, and ultimately build a protective green belt to halt Chile’s desertification. <img width="900" height="601" width_o="900" height_o="601" data-src="https://freight.cargo.site/t/original/i/cb522ed4f9ea84e4f92a02e0d7c48ad9f55e6d8cfab433eed83c674d5a8b2a17/verdelise-farmer-pov-desertified-4web.jpg" data-mid="29857508" border="0" src="https://freight.cargo.site/w/900/i/cb522ed4f9ea84e4f92a02e0d7c48ad9f55e6d8cfab433eed83c674d5a8b2a17/verdelise-farmer-pov-desertified-4web.jpg" /> CURRENT SITUATION Mining companies’ industrial processes require a lot of water. In what is already the dryest desert in the world,&nbsp;farmers are unable to adequately tend to their crops due to the heightened scarcity brought on by the mining industry. However, as it accounts for over half of Chile’s economy, it is given priority over local citizens’ access to water. The soil has degraded from years of drought, soil pollution and overfarming. Due to it’s condition, it cannot retain water, so requires more water to adequately farm crops. The intense UV due to the hole in the Ozone layer above the Atacama, and the harsh winds of the desert degrades the soil, causing desertification to spread further South into the arable lands of Chile by over 1 metre every day. <img width="700" height="700" width_o="700" height_o="700" data-src="https://freight.cargo.site/t/original/i/e8629008a90c46674e6ea3a5d93510aacc18a74f820f88752f4a1d5e3d6c4081/verdelise-food-waste-4web.jpg" data-mid="29857511" border="0" src="https://freight.cargo.site/w/700/i/e8629008a90c46674e6ea3a5d93510aacc18a74f820f88752f4a1d5e3d6c4081/verdelise-food-waste-4web.jpg" /> <img width="700" height="700" width_o="700" height_o="700" data-src="https://freight.cargo.site/t/original/i/ed34806f0e44005e2db91c26d6b5d7226a031d19bad066e1576cb5ff51a0321f/verdelise-bioigestor-4web.jpg" data-mid="29857510" border="0" src="https://freight.cargo.site/w/700/i/ed34806f0e44005e2db91c26d6b5d7226a031d19bad066e1576cb5ff51a0321f/verdelise-bioigestor-4web.jpg" /> <img width="700" height="700" width_o="700" height_o="700" data-src="https://freight.cargo.site/t/original/i/a8e2934490447675b92c29fe0ae6b7e12a07fd0a8ef98058c8e2dee9bb9a6bc6/verdelise-farmer-hand-4web.jpg" data-mid="29857509" border="0" src="https://freight.cargo.site/w/700/i/a8e2934490447675b92c29fe0ae6b7e12a07fd0a8ef98058c8e2dee9bb9a6bc6/verdelise-farmer-hand-4web.jpg" /> PROPOSAL 1. Utilise a waste stream: Mining company cafeteria food waste. 2. Produce desirable resources: liquid fertiliser and biogas (which can be sold to fund and support the project). 3. Provide liquid fertiliser for local farmers to remediate their farmland and outwards, expanding the ecosystem. <img width="900" height="601" width_o="900" height_o="601" data-src="https://freight.cargo.site/t/original/i/d1db34762df5d5c411e260caa80f7534be2e50059092de2b1511f1d74f13eeb6/verdelise-farmer-pov-reforested-4web.jpg" data-mid="29857507" border="0" data-scale="100" src="https://freight.cargo.site/w/900/i/d1db34762df5d5c411e260caa80f7534be2e50059092de2b1511f1d74f13eeb6/verdelise-farmer-pov-reforested-4web.jpg" /> PREDICTED OUTCOMEFrom weeks of primary research and workshops with all potential stakeholders, we found the greatest impact we could have was to empower the local communities and agricultural industry to be able to provide for themselves.&nbsp;This meant providing the material they require to remediate their working soil with a waste-stream of the mining companies, allowing for a closer relationship between the two conflicting sides.This would allow the agricultural industry to become independent once again, and allow for easier growth of flora in civic spaces.Through consultation with experts on the local ecology, we were assured that improving the agricultural and civic flora will ultimately lead to improved ecology for endemic and rare species in the surrounding area.This works by having farmers and settlements plant local robust plantlife on their functioning soil frontier, slowly expanding outwards. Over a timeframe of approximately 10 years, the more delicate endemic species will begin to grow there, as the ecology of the area becomes healthy once again.&nbsp; With a timescale of 20-30 years, these green areas will expand and coordinate to collide, producing a protective greenbelt across the Atacama Desert. This will prevent further desertification and can even be used to remediate previously desertified land. Featured in: Diario Financiero OPIAIngeniera2030